Our Solutions
Expand in Brazil with Confidence
We offer comprehensive consulting services, guiding clients through every stage—from the fundamental principles of exporting to the development and execution of a complete international market-entry strategy.
Our Services
local partner or standalone entity.
Over 10 years of expertise and 500+ projects completed, guiding international brands in one of the world’s most complex markets.
Go-to-Market Expertise
Expanding into Brazil requires more than just strategy—it demands hands-on expertise. At Novatrade, we combine in-depth market analysis with real-world execution to ensure a structured, compliant, and scalable expansion.
What We Offer:
Expertise in taxation, compliance, import, and distribution:
We are trusted for combining technical knowledge with hands-on execution — for a smooth, compliant market entry.
Qualified partner
network:
We team up with top experts: Marketing, Sales, and Legal specialists — for complete, tailored, and reliable go-to-market strategies
Your single point of contact:
We coordinate, challenge, and align all players — for a smooth and strategic market entry.
Bridging Strategy to Execution:
We design market entry plans grounded in real operational experience—ensuring plans are actionable and aligned with Brazil’s daily business realities.
“Novatrade was incredibly knowledgeable about all the benefits (and pitfalls) of selling directly in Brazil. Working with them allowed us to save our customers money and reach all new audiences, leading to immediate and significant sales growth.”
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Client’s Success Stories
Challenge: Batiste, a globally recognized dry shampoo brand, aimed to launch in the Brazilian market—a landscape known for its complex taxation, competitive pricing, and fragmented retail ecosystem. The brand required a deep-dive strategy encompassing pricing, channel distribution, and investment planning to ensure a sustainable and profitable entry.
Solution: Novatrade conducted a full-scale Go-to-Market study, including:
– Price Positioning Analysis.
– Channel-Specific Pricing Modeling.
– Sales Strategy Development.
– Marketing & Trade Activation Plan.
– Customer Mapping & Sales Forecast.
– P&L Forecast and Breakeven Analysis.
Outcome: Batiste obtained a fully executable market-entry plan with a clear understanding of financial viability, margin sustainability, and go-to-market governance. This foundation enabled them to approach potential distributors and retail partners with a professional and data-backed strategy, maximizing chances of successful market penetration.
Challenge: Zamst, a Japanese leader in sports injury prevention gear, aimed to enter Brazil’s fast-growing consumer health market. Due to the lack of local representation and the country’s complex tax and pricing structure, Zamst needed to understand the full financial feasibility of operating independently through an e-commerce channel.
Solution: Novatrade conducted a strategic price and cost simulation to model final consumer prices and build a viable profit and loss (P&L) projection. This included:
– Total landed cost modeling using multiple NCM classifications.
– “Por dentro” tax calculation and cascading tax impact on DDP pricing.
– Sales tax implications across different Brazilian states.
– Cost simulation for both webshops and marketplace channels (Mercado Livre, Amazon).
– Pricing scenarios and breakeven analysis based on channel-specific fees, commissions, and installment payment behaviors.
Outcome: Zamst gained a realistic pricing corridor per channel and identified the margin thresholds needed to ensure profitability. The analysis showed that by pursuing the most tax-efficient NCM classification, Zamst could reduce unit import costs by up to 21.8%, enabling positive margins even on marketplaces. This financial roadmap allowed Zamst to plan a phased D2C entry into Brazil with confidence in the economic sustainability of its pricing strategy.
Challenge: Macopharma, a leading healthcare company, was evaluating the best state in Brazil to establish a local entity for import and distribution. The primary goal was to balance regulatory compliance, operational efficiency, and long-term tax optimization—particularly regarding ICMS and credit accumulation.
Solution: Novatrade conducted an in-depth comparative analysis between Santa Catarina and Sao Paulo, focusing on ICMS impact at importation and during sales, credit utilization, and the cash flow effects of tax regimes. We mapped the benefits of Santa Catarina’s TTD 409 tax incentive versus the higher ICMS obligations in Sao Paulo.
Outcome: Macopharma was able to make a well-informed, strategic decision on where to establish its local entity. The chosen structure supports improved cash flow, optimized tax burden, and better alignment with their operational model— without compromising regulatory readiness or time-to-market.
Challenge: Look Cycle, a global manufacturer of high-end cycling components, was preparing to enter the Brazilian market. To optimize tax exposure and pricing strategy, they needed to evaluate whether importing fully assembled products or bringing in parts for local assembly would be more efficient under Brazil’s complex tax and regulatory framework.
Solution: Novatrade performed a detailed modeling of multiple import strategies, including:
– Comparative NCM classification analysis for finished products and components.
– Tax burden simulations across Import Duty, IPI, PIS/COFINS, and ICMS.
– Cost implications of importation versus local assembly.
– Consideration of special regimes, including Zona Franca de Manaus, to explore potential fiscal advantages.
Outcome: Look Cycle received clear, data-driven guidance on the financial and operational implications of each entry scenario. The study provided the basis to choose a model aligned with both compliance requirements and pricing goals—while staying flexible for future scale-up strategies in Brazil.
