Our Solutions
Sell Online in Brazil Without Setting Up a Company
Your Full E-Commerce Partner in Brazil
Brazil has the infrastructure, the consumers, and the demand. What stops most international brands is the operational complexity. Novatrade removes it — acting as your Importer of Record, Merchant of Record, and local operator in one single structure.
Connected to Brazil’s E-Commerce Ecosystem
We are already integrated with the platforms and tools you need to sell and scale in Brazil — from marketplaces and webstores to logistics carriers and customer support. No need to build those connections from scratch.
Marketplace integration Ecommerce Gateaways Delivery Marketing & CRM Customer Experience
Brazil Is Not Like Other Markets
In most countries, launching an online store takes days. In Brazil, the same process involves import licenses, tax registration, multi-layer fiscal compliance, and a logistics network that is entirely domestic. Brands that skip this setup don’t fail because of their product — they fail because of the operational gap.
01
Import is mandatory — and complex
You cannot ship products to Brazilian end-consumers without a licensed importer on the ground. A RADAR-registered entity must clear customs, pay duties, and issue fiscal documents for every transaction. Without that structure, nothing moves.
02
Every sale generates a tax document
In Brazil, each order requires a Nota Fiscal — a government-mandated electronic invoice tied to the buyer’s CPF or CNPJ. The system is automated, but only if the seller has a registered company and the right fiscal setup. No Nota Fiscal, no delivery.
03
Opening a company takes 6 to 18 months
Incorporating a Brazilian entity involves federal registration, state tax enrollment, and multiple approvals — each with its own timeline. Most foreign companies spend 6 to 18 months before their first sale. That window is too long to test whether the market works for you.
One Partner. Full Operation.
Novatrade handles every layer of your e-commerce operation in Brazil — so you don’t need to build each piece separately and coordinate between them. We import your products, store them, sell them through your chosen channels, issue the fiscal documents, deliver to customers, and manage returns. One contract. One point of contact.
What We Cover:
Digital Infrastructure
Webstore, marketplaces, ERP & payment gateway integration.
Supply Chain
Import, warehouse, pick & pack, delivery, reverse logistics.
Tax & Invoicing
Nota Fiscal issuing, tax filing, customs clearance.
Customer Experience
Portuguese-speaking CS, returns & re-engagement.
We Work With Both International and Brazilian Brands
How It Works
Most brands can be operational in 30 to 60 days. The sequence below is how we get there — each step feeds into the next so the commercial and operational tracks run in parallel.
01
Market & Viability Assessment
Before anything ships, we validate your retail price in Brazil, map competitor positioning, and calculate the volume needed to cover the Novatrade operational structure. This step protects both sides.
02
Import & Regulatory Setup
We classify your products, confirm regulatory requirements (ANVISA, INMETRO, ANATEL if applicable), define the import structure, and set up the consignment model — your stock in Brazil, under our RADAR license.
03
Channel & Store Launch
We build or connect your webstore, activate marketplace listings on Amazon Brazil and Mercado Livre, integrate the ERP with our warehouse, and configure payment gateways adapted to Brazilian consumer habits — installments, Pix, boleto.
04
First Shipment & Operations Go-Live
Products enter Brazil under our import license. We clear customs, receive stock in our São Paulo warehouse, and start fulfilling orders. Each order generates a compliant Nota Fiscal automatically.
05
Ongoing Operations & Scaling
Monthly replenishments, sales reporting, customer service in Portuguese, and B2B expansion when the D2C base is established. If volume grows, we can activate additional channels — physical retailers, pure players, corporate buyers — without changing your setup.
Pricing
Novatrade operates on a consignment model. We do not purchase your products. You ship to Brazil, we sell on your behalf. The structure combines a fixed monthly fee with a revenue commission.
Monthly Fee
€4,000 – €10,000
Per month, depending on operational complexity — number of SKUs, channels, and volume of orders managed.
Revenue Commission
6% – 7%
Applied on net revenue. Covers Novatrade’s legal liability as Importer and Merchant of Record — the risk and responsibility layer that makes your Brazil operation possible.
Stock Model
Consignment
Novatrade does not buy your products upfront. You ship on consignment — we repay as we sell, on a monthly cycle. Financial risk stays with the brand; operational risk stays with Novatrade.
A separate, optional marketing service is available — a CMO-as-a-service model with part-time engagement coordinating paid media, influencer activation, and digital growth. Social media and performance marketing are generally non-negotiable to sell in Brazil.
“I admire their obsession with solving their customers’ problems in the best and most economical way possible. From the collaboration between Rappi and Novatrade, and my experience of working with them, I am confident to say that Novatrade is qualified to manage and execute any e-commerce, logistical, and/or tax projects.”
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Client Success Stories
Challenge: After exiting Brazil, Batiste — the UK’s leading dry shampoo brand — needed a low-risk way to relaunch through digital channels without repeating the overhead of a full local setup.
Solution: Novatrade structured a D2C e-commerce platform with full import and fulfillment, and activated marketplace listings on Amazon and Mercado Livre. B2B distribution to pharmacies and beauty retailers followed as the brand gained traction.
Outcome: Batiste re-established its presence in Brazil with an omnichannel model — online visibility, growing sales, and retail reach, all under a single operational structure.
Challenge: Rappi, a leading delivery platform in Latin America, needed a scalable system to distribute supplies and equipment to its network of independent couriers across Brazil.
Solution: Novatrade built a dedicated e-commerce platform integrated into the Rappi app, managing inventory, nationwide fulfillment, and last-mile delivery at up to 15,000 orders per month.
Outcome: Rappi achieved scalable logistics performance across Brazil, with fast and reliable courier supply distribution — and no operational overhead on their side.
Challenge: B+D, a premium eyewear brand, had to shift from airport duty-free sales to a full D2C e-commerce model after the pandemic shut down their primary channel overnight.
Solution: Novatrade structured the new model — import, warehousing, local fulfillment, localized webstore — and also supported the reactivation of duty-free operations as Importer and Distributor once airports reopened.
Outcome: B+D reached thousands of online orders monthly and rebuilt their duty-free presence — a hybrid distribution model that now runs both channels in parallel.
Challenge: Fender, the iconic U.S. guitar brand, wanted to sell directly to Amazon Brazil through the 1P vendor model — without opening a Brazilian subsidiary.
Solution: Novatrade acted as Importer and Distributor of Record — managing importation, regulatory compliance, and reselling to Amazon. Product onboarding, pricing strategy, and platform activation were also handled by our team.
Outcome: Fender launched on Amazon Brazil with full compliance, optimized product visibility, and no local entity required — exactly the lean structure that made the operation viable.
Frequently Asked Questions
Ready to Sell Online in Brazil?
Tell us about your product and your target market. We will map the import structure, the regulatory pathway, and the commercial setup in a first call — no commitment required.
