About Us
Bridging Strategy, Importation and Execution for Long-Term Success in Brazil
Entering and growing in Brazil requires more than just local knowledge—it demands flawless execution. At Novatrade, we go beyond advisory. We operate, execute, and optimize every step of your market entry and distribution strategy in Brazil.
We act as your unique local partner, offering a fully integrated service that bridges regulatory compliance, importation, logistics, taxation, e-commerce and distribution allowing you to focus on your brand, sales, and long- term growth.
Meet the Team
Novatrade is led by three partners—two European founders and one Brazilian executive—who bring a powerful blend of international perspective and local expertise. Together, they have built and guided an international, multicultural team that understands the real-world challenges foreign entrepreneurs face when expanding into Brazil.
With experience across multiple sectors and distribution models, our team doesn’t just understand the market—we operate in it daily, ensuring your strategy is translated into action.
Cyprien Hoffet
CEO of Novatrade
Cyprien Hoffet is a French entrepreneur with over 15 years of experience helping international companies expand into Brazil. Based in São Paulo, he has advised more than 300 foreign brands across sectors— crafting tailored strategies for market entry, operations, and regulatory compliance.
As CEO of Novatrade and Deputy Head of the Foreign Trade Commission at the French Chamber of Commerce, Cyprien plays a pivotal role in guiding businesses through Brazil’s complex trading environment. Known for his deep knowledge of the country’s tax, logistics, and regulatory systems, he specializes in bridging global business models with Brazilian operational realities.
Fluent in French, English, Portuguese, and Spanish, Cyprien brings a multicultural, pragmatic approach to international development—turning Brazil’s challenges into strategic growth opportunities.
Romain Coulon
Chief Strategy Officer (CSO) of Novatrade
Romain Coulon is a French executive with over 8 years of experience in Brazil and an international career spanning Europe, Latin America, and Asia. He holds an MBA in International Business and is a graduate of the Institute of Advanced Latin American Studies (IHEAL).
As an expert in go-to-market strategy, Romain specializes in multi-scenario pricing modeling and financial forecasting—skills particularly critical in Brazil’s highly complex tax and regulatory environment. He also brings deep expertise in marketing ecosystems and commercial strategy development, with a strong track record in cosmetic distribution in Brazil.
Fluent in French, English, and Portuguese, with effective communication skills in Spanish, Romain blends strategic acumen with practical execution to help international companies succeed in the Brazilian market.
Leandro Dias
Chief Financial Officer (CFO) of Novatrade
Leandro Dias is a recognized expert in international trade, taxation, and financial management in Brazil. As CFO of Novatrade, he plays a critical role in ensuring the financial health, regulatory compliance, and operational rigor of every client project.
With extensive experience leading market entry strategies, Leandro has helped numerous international companies overcome bureaucratic hurdles and implement cost-efficient structures. His deep knowledge of import processes, financial planning, and regulatory frameworks makes him a key architect of Novatrade’s reliability and success.
Leandro is the backbone of operational discipline at Novatrade—guaranteeing each expansion project is not only strategic but also compliant, transparent, and financially sustainable.
Since 2013, we’ve helped more than 500 international and local brands enter the Brazilian market and succeed—without the need to build internal infrastructure from day one.
We Work Together
“Novatrade helped us from the very beginning and has been part of all the steps of our development in Brazil, both online and B2B. They demonstrated true commitment to making our brand a success, always willing to find solutions for the challenges we encountered.”
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