Exhibiting at CIOSP 2027: How Temporary Import Works — Odellā Brasil Case Study
Key Points
- CIOSP 2027 takes place January 27–30 at Expo Center Norte in São Paulo — the largest dental congress in the world, with 60,000+ attendees.
- Foreign exhibitors must define their customs regime (Admissão Temporária) at least 60 days before the event — not after booking the booth.
- Products for demonstration and products for sale follow different fiscal and customs rules — mixing them up creates liabilities that outlast the fair.
- Without a local legal representative in Brazil, foreign companies cannot register as exhibitors or issue invoices at the event.
- Odellā Brasil exhibited at CIOSP 2023 with Novatrade handling full operational support — registration, ERP, invoicing and post-event logistics.
Index
- The temporary import regime: how it applies to CIOSP
- What the exhibitor registration process involves
- On-site fiscal and logistics support
- Case: Odellā Brasil at CIOSP 2023
- Timeline: when to start planning for CIOSP 2027
- Frequently Asked Questions
- Planning your CIOSP 2027 entry
The 44th edition of CIOSP (Congresso Internacional de Odontologia de São Paulo) takes place January 27–30, 2027, at Expo Center Norte in São Paulo. With more than 60,000 dental professionals attending each edition, it’s the largest dental congress in the world — and one of the most demanding trade show entries a foreign company can attempt in Brazil.
Demanding not because of the event itself, but because of what has to happen before your products cross the Brazilian border. Customs regime, ANVISA documentation, exhibitor registration, fiscal structure for on-site sales, post-event logistics — each of these has a deadline, and most of them fall weeks before the fair opens.
This guide covers what foreign companies need to plan for CIOSP 2027, based on our direct experience supporting exhibitors at previous editions — including Odellā Brasil at CIOSP 2023.
The temporary import regime: how it applies to CIOSP
Foreign companies exhibiting at Brazilian trade shows typically bring products under the temporary import regime (Admissão Temporária). When structured correctly, it suspends import duties on goods that will leave the country after the event. When it isn’t, it generates fiscal liabilities that outlast the fair by months.
For dental and medical aesthetics products, the regime has specific conditions. Products brought exclusively for demonstration are treated differently from products available for sale. If you plan to take orders at the booth and deliver after the event, the fiscal structure for those sales needs to be in place before the first invoice is issued.
| Situation | Applicable regime | Import duties | Fiscal note required |
|---|---|---|---|
| Products for demonstration only, returned after event | Admissão Temporária | Suspended | No (entry only) |
| Products sold at the fair, delivered from existing Brazilian stock | Normal import (prior) | Already paid | Yes — at point of sale |
| Products sold at the fair, shipped from abroad post-event | Normal import (new shipment) | Due on arrival | Yes — on delivery |
| Products left in Brazil after event (not returned) | Conversion to definitive import | Due in full | Yes |
ANVISA documentation is another variable. Depending on the product category, clearance for demonstration purposes may require prior registration or notification. This isn’t always required, but it’s always worth confirming before the goods ship — because Brazilian customs will check.
What the exhibitor registration process involves
Registering as a foreign exhibitor at CIOSP is not the same as booking booth space. It’s a separate compliance process with its own documentation requirements — company registration, proof of legal representation in Brazil, product documentation, and coordination with the event’s official customs broker.
Foreign companies without a Brazilian entity need a local representative with the legal authority to sign on their behalf. This applies to exhibitor registration, to customs documentation, and to fiscal notes issued during the event. Without this structure, there’s no legal basis to operate commercially at the fair.
On-site fiscal and logistics support
The commercial activity during the fair generates its own fiscal obligations. Every order placed at the booth needs a proper invoice (nota fiscal). Products delivered after the event follow a different logistics and fiscal path than what entered under temporary import.
Companies that manage this well have someone in the ERP during the event, not after. Invoices issued incorrectly during the fair create rectification processes that take weeks and delay delivery to clients.
Case: Odellā Brasil at CIOSP 2023
In 2023, Novatrade supported Odellā Brasil — the Brazilian arm of a European medical aesthetics group — at their CIOSP debut. They brought three brands to the floor: Laboratoires FILLMED, Hydrafacial, and LPG Endermologie.
Our team handled the full operational layer: exhibitor registration and compliance documentation, real-time ERP order entry and invoice issuance, product delivery coordination during the event, and post-event logistics for orders dispatched after the fair closed.
The outcome: Odellā’s commercial team focused entirely on clients and brand presentation. Products entered Brazil correctly, sales were invoiced in real time, and post-event deliveries went out on schedule.
Timeline: when to start planning for CIOSP 2027
The fair runs January 27–30, 2027. Working backwards from that date, here are the critical windows:
These are reference deadlines, not guarantees. Companies that begin the process 90 days out rarely face last-minute problems. Those that start 30 days out almost always do.
Frequently Asked Questions
Do I need a Brazilian company to exhibit at CIOSP?
No. Foreign companies can exhibit without a local entity, but they do need a legal representative in Brazil with authority to sign documentation on their behalf. This covers exhibitor registration, customs paperwork, and fiscal notes issued during the event. Novatrade can act as that representative.
What is the temporary import regime and how does it apply to trade shows?
The Admissão Temporária is a Brazilian customs regime that allows goods to enter the country temporarily — with import duties suspended — provided they leave after the designated period. For trade shows, it applies to products brought for demonstration that will be returned after the event. Products sold at the fair follow different rules and require proper invoicing at the point of sale.
Do my products need ANVISA registration to enter Brazil for a fair?
It depends on the product category. Medical devices and aesthetic equipment may require prior ANVISA registration or notification even for demonstration purposes. This needs to be confirmed before the goods ship — not at customs. The requirements vary by product classification, so it’s worth checking your specific NCM code and product category early in the planning process.
How far in advance should I start planning for CIOSP 2027?
At least 90 days before the event — ideally more. The customs regime, ANVISA requirements, and legal representation structure all need to be confirmed well before the shipping deadline. Companies that start 30 days out consistently run into problems that either delay their entry or increase costs significantly.
Can Novatrade handle the full operational setup for CIOSP?
Yes. Novatrade supports foreign exhibitors through the complete process: temporary import filing, ANVISA documentation review, exhibitor registration, on-site fiscal management (ERP + invoicing), product delivery during the event, and post-event order dispatch. Odellā Brasil at CIOSP 2023 is one example of this model in practice.
Planning your CIOSP 2027 entry
If your company is evaluating CIOSP 2027 as a market entry point — or returning after a previous edition — the structure needs to be defined before you book the booth, not after.
Novatrade supports foreign companies through the full process: temporary import filing, ANVISA documentation review, exhibitor registration, on-site fiscal management, and post-event logistics. We’ve done it at CIOSP, at Hospitalar, and at other Brazilian trade shows across sectors.
Learn more about our temporary import service or talk to our team to plan your CIOSP 2027 entry.
